Xiaomi emerges as China’s most popular TV Brand in 2019


According to a report from Aowei Cloud Network (AVC), Xiaomi is labeled as the most popular TV brand in 2019 with increased shipments this February.

In a recent year-end festival, Xiaomi managed to escalate TV sales by offering huge discounts along with other offers. For example, Xiaomi Mi TV 4A 65-inch version was available on discount for 2999 Yuan (~$446) from its original price of 3699 Yuan (~$550).

The Chinese TV market witnessed a downfall by -29.2% year-on-year basis and constituted only 2.35 million unit sales in February 2019. Overall revenue also dropped to 6.4 billion Yuan with a decline of 38.7% on a yearly basis.

Domestic brands constituted 67% of total sales in China, while Japanese and Korean brands managed to get 6% and 1% share respectively. Among the TV sizes, 55 inch TVs remained on the top with a 29.4% share, 32 inches also fared well with 15.5%, and 43 inch TVs grabbed 14.6% market share.

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