Xiaomi has captured around 46 percent of the online market in the second quarter of 2019, according to the latest research by Counterpoints Market Monitor service.
Redmi Note 7 Pro series, Redmi 6A, Redmi Note 6 Pro and Redmi Go contributed more than two-thirds of Xiaomi’s total online sales.
“Growth of Xiaomi and Realme, and the focus of Samsung on online channels with its Galaxy M-series, drove the shipments in the online segment. The success of these brands also meant that the Rs 15,000- Rs 20,000 (approx $210-$280) was the fastest-growing price band in the online segment,” Anshika Jain, Research Analyst, said.
Xiaomi Note 7 Pro was the best performing model in this price band, followed by the Realme 3 Pro,” she said.
In June, Xiaomi introduced the ‘Express Delivery’ programme to promote sales on Mi.com.
Realme became the second-largest player in the online segment, driven by a strong online push and good performance of its affordable series — Realme C2, Realme 3, and Realme 3 Pro.